Home Matters

While working at
OrangeYouGlad

A National Campaign for Housing

Home Matters is a national movement campaign that’s trying to redefine the American Dream, based around building awareness and raising funds for more affordable homes and better communities.

They approached OrangeYouGlad while I worked there, needing a logo that felt compassionate and personal, and yet national. For this we created a hand drawn mark, layered on top of a “patchwork” of colored squares. This patchwork represents the communities across the United States and became a definitive brand element.

Initiatives

For this campaign, we also helped design several initiatives, including an educational game and branding for a competition that gave out trophies, each needing to stand out on it’s own while also feeling a part of the Home Matters brand.